CBI is part of the Netherlands Enterprise Agency and commissioned by the Ministry of Foreign Affairs. CBI supports the transition towards inclusive and sustainable economies, by helping small and medium-sized enterprises (SMEs) to export products and services to the European market and strengthening their economic, social and environmental sustainability. CBI offers training, market insights, and coaching to boost exports and create jobs. It works in sectors like tourism, agriculture, textiles, and IT. CBI also connects European buyers with reliable suppliers abroad, and offers a free online market information platform with practical guides and market reports for exporters.
(Allianz Selbständiger Reiseunternehmen – Bundesverband e.V.)
ASR is the German association for independent travel companies. It represents small and medium-sized businesses like travel agencies and tour operators. Founded in 2010, ASR stands up for fair competition and traveller rights. It offers legal advice, networking, and training for members. ASR promotes quality and sustainability in tourism. It also speaks up for the industry in political discussions. ASR is based in Berlin and gives independent travel businesses a strong voice. ASR is CBI’s partner in organizing the Germany-part of the November 2025 roadshow for Uganda & Ethiopia.
Mirjam Moine is an international expert in sustainable tourism and trade promotion, running her consulting firm based in Switzerland. With over 15 years of experience in inclusive economic development and market access, she supports tourism companies, national tourism boards, tourism ministries as well as DMOs worldwide—helping them grow sustainably and adapt to evolving travel markets. Drawing from her strong background with major tourism programs like SIPPO (Swiss Import Promotion Programme) and IPD (Import Promotion Desk), Mirjam offers hands-on consulting and coaching in strategy, marketing, sustainability, and change management. She designs tailored workshops, trainings, and e- learnings, making tourism businesses more sustainable and future-ready. Moine Consulting is CBI’s partner for organizing the Switzerland leg of the November 2025 roadshow for Uganda and Ethiopia.
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