Our Focus on Responsible Tourism and Community-based Experiences

Community-Based Tourism

Community-based tourism (CBT) is a form of sustainable tourism that offers travellers an authentic experience while supporting local economies and cultures. CBT involves working directly with local communities to develop tourism initiatives that may include promoting traditional arts and crafts, sourcing local foods, offering cultural tours, and providing community-owned accommodation.

This roadshow will highlight innovative new CBT initiatives from Uganda and Ethiopia, designed to enrich your travel packages by offering your clients deeper, more meaningful experiences — while directly contributing to sustainable development and local livelihoods.

Sustainable Tourism

The participating inbound tour operators from Uganda and Ethiopia have demonstrated a strong commitment to sustainability and Corporate Social Responsibility (CSR) in tourism through their engagement with the Travelife certification program.

Many have achieved Travelife Partner or Travelife Certified status, recognising their advanced sustainability efforts. Others hold Travelife Engaged status, marking the beginning of their journey toward higher certification.

Travelife is a leading global initiative for training, management, and certification in sustainable tourism. It supports tourism businesses in applying best practices and reaching their sustainability goals. Learn more at www.travelife.info.